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In the modern world we live in, other people might determine your level of success by your job title, the car you drive, the designer clothes you wear, the house you live in.

The bigger the better – the more prestigious, admired, respected. Right?

So, when you step out to start up your own business you can be tempted to go big, bold. To aim for the ultimate success.

To aspire for a grand, global business – the likes of Virgin, Apple, or Google.

If you’re going to create your own business, you might as well make it big. Then you’ll know you’ve made it. It will have all been worthwhile.

It’s Your Business. Do What You Want.

The ideal of a global empire sounds great.

A brand that’s recognised around the world. And your face right along with it.

With hundreds of employees around the world in glamorous London, New York, Milan. You get to travel, be the boss, live the high-life. It’s your business, it’s your daydream, you can design it however you want.

And then, you can do what it takes to make it happen.

A Global Empire?

The thing is, do you really want a global empire to succeed? Do you need it?

Do you really want the responsibility of employing hundreds of people that rely on you for their weekly pay check? As well as all the stuff that goes along with managing people, any people.

Do you really want to be on call 24/7, responding to questions and problems and queries and stuff?

Do you really need the multi-million dollar income you aspire for? What are you really going to do with it?

Is creating this big, bold, beautiful empire really what you want?

Or is it what you think you “should” want?

But What DO YOU Want?

I get it, the media constantly tells us what we should desire to be happy.

What we should yearn for, consume, constantly seek.

Better clothes, bigger house, thinner body, more statue, more money.

And creating a global business is definitely a part of that.

Stepping out and creating your own business is definitely a step out of the rat-race towards choice and freedom and control over your own life.

But is that really what you want?

Be careful not to get stuck in just another construct of someone else’s ideal of what your life “should” be.

Define Your Desires

If you want a global business, go for it. I’m not saying don’t.

What I am saying is that when you start on your business journey you want to get really clear o what exactly YOU want to create and why.

What do you want to feel every day waking up to do your work?

If you’re working in large teams and you hate working with and relying on other people, do you really want a global empire which relies 100% on other people?

If you’re an introvert, do you really want to create a business that relies on face-to-face networking and consultations that make you squirm?

If you’re tired of working 40, 50, 60 hours a week as an employee, is this what you want to create long-term for your self?

Start With You

These are the sort of questions you really need to consider when you’re figuring out your business model.

That is, what is your business is going to look like long term?

What is your typical day? When do you start work? Where do you work? Who do you work with? Who do you serve? What do you do?

Designing your business model starts with you, how you want to live, who you want to be and what you want to do.

Not the end result. Not the global empire that you think you “should” want, but don’t.

A Business For One

There’s nothing wrong with a business for one. There’s nothing wrong with saying…

I want to work at home, by my self. Maybe with someone to help, sometimes.

I want to generate enough come to be financially independent. I don’t need multi-millions of dollars and 7 mansions, as long as I can do the things I enjoy.

I want to create my days – go to yoga at noon, and a sunset walk by the beach.

I want do do my work and live my life, and simplify and be happy.

There’s absolutely nothing wrong with that, if that’s what you really want. If that’s what success and happiness really looks like for you, then that’s what success and happiness looks like.

Find the Middle Ground

Whatever your ideal life and life style is, design it, then create it.

And design your business model and build your business around that.

If you want to create a global business, do it.

If you want to work at home, on your own, do that.

And if you want something in the middle, that’s perfect too.

There is no right or wrong.

There is only what’s going to work for you. That’s success.

Just do your best not to get caught up in the vision that society says “should” make you happy, and instead, take the time to figure out out what really does make you happy –  and create a business model around that.

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