Any one in business has value to offer.

And in the capitalist world we live in, any value comes with a price.

Asking for your value in money is fair.

Asking for 3 times, 10 times as much, because someone will pay for it – from vulnerability, naivety, or a desperate need.

That’s just greed.

Ask for your value because you believe in it.

And then over-deliver.


Liz Watt