Small Business | Liz Watt

The Value Of One Customer

The value of one customer may not seem a lot. The hard-to deal with customer. The one who tells you your product is more expensive and they’ll go somewhere else. The customer who’s passing through. The value of these customers might be one sale, one purchase. But what...

Pick Your Team Well… Why?

It has been said that as a leader or a manager, your team’s success is a reflection of you, and subsequently our own success. But this is not necessarily the case. It depends on three things… You, as a leader or manager, and how well you lead or manage.The cause, or...

Quietly Making Noise

We’re convinced that fame and success comes to those who put themselves out there in the mainstream and social media. The ones who make the most noise. The real success comes to those who quietly work away, consistently, day after day. It’s the work you do behind the...

Market Where They’re Already Looking

The marketing gurus will tell you that you need to be on social media, blogging, vlogging, networking, cold-calling… In other words, spending most of your day trying to convince people to “buy your stuff.” But what if marketing became a much more integrated part of...

There’s A Buyer For Every Thing

There’s a buyer for every thing. Someone’s junk is someone else’s treasure. You just have to look at garage sales and op shops to know that. People buy the craziest things for who knows what. So, no matter what you offer or what you sell, There’s someone, somewhere...

Quality Endures

We live in a world of fast cars. Fast Life. Fast fashion. Consumption and turnover. Fuelling the immediate, short-term gratification. But leaving us unfulfilled. You can jump on that band-wagon. The latest trend. Or, you can build something of substance with...

Slow Sales Pay Off

There’s a huge amount of strategies and tactics out there, teaching you how to sell “stuff” quickly. Slop it together, spin the story, close the deal. Don’t worry about delivering on your promises. As long as you’ve made the sale. Sure, you can slap something together...