The Value Of One Customer

The Value Of One Customer

The value of one customer may not seem a lot. The hard-to deal with customer. The one who tells you your product is more expensive and they’ll go somewhere else. The customer who’s passing through. The value of these customers might be one sale, one purchase. But what...
Quietly Making Noise

Quietly Making Noise

We’re convinced that fame and success comes to those who put themselves out there in the mainstream and social media. The ones who make the most noise. The real success comes to those who quietly work away, consistently, day after day. It’s the work you do behind the...
Market Where They’re Already Looking

Market Where They’re Already Looking

The marketing gurus will tell you that you need to be on social media, blogging, vlogging, networking, cold-calling… In other words, spending most of your day trying to convince people to “buy your stuff.” But what if marketing became a much more integrated part of...
Slow Sales Pay Off

Slow Sales Pay Off

There’s a huge amount of strategies and tactics out there, teaching you how to sell “stuff” quickly. Slop it together, spin the story, close the deal. Don’t worry about delivering on your promises. As long as you’ve made the sale. Sure, you can slap something together...