When you’re doing something creative, figure out how long it’s going to take.

Then double it.

To factor in your miscalculations of tests and dead ends and versions and changes.

Any kind of creative endeavour will always take longer than you anticipate.

Because it’s not a linear process, it’s iterative.

Which means the chances of getting any part of it right the first time is very small.

Let alone getting the whole thing right, first go.

Hence, the need for versions and revisions and changes.

So double your estimated time and give your self space for the iterative process to unfold.

Rather than pushing to the finish line.

XO

Liz Watt