When you’re developing something new, the design is never done.

On the drawing board, you’re testing, tweaking, proto-typing.

Trying to find a different way, a better way.

Another improvement, to make this “thing” that you’re creating the very best it can be.

Even when you think it’s done, even when it’s made, the design is never done.

There’s things that can be improved, an issue you haven’t addressed. A new need that arises.

Something to make the life of the user better.

That’s why we have the iPhone 10, Windows 10, and why a Ferrari today looks different to 1939.

Thing change, but the design and development keeps going and responding to change and needs. It’s never done.

The things that stick around never stop designing…


Liz Watt