The whole premise of writing any kind of marketing or copy in a business is to get into the head of your client or customer and write what they want to hear.

Same with creating products, or logos, or making any kind of sale.

That can be absolutely exhausting.

What if instead, you just did what you want to do.

Wrote what you want to write and needs to be said.

Create what you want to create and what desperately wants to be made.

What if your focus was on creating what comes naturally to you.

And you let the rest kind of figure its self out.

Is it possible that the people who want to read or hear or buy what you have… will?

And those who won’t won’t?

What if you just write what you want to write?

How would that make a difference in your life and the world?


Liz Watt