It turns 2017 was teaching me one big lesson. And when I finally saw how all the pieces fit together…holy crap! This one is big. And it changes every thing. Here’s what I learned this year.
I set out to create the ultimate planning system, but discovered something totally different in the process. It is the ultimate planning system, but at the same time, it totally isn’t.
Creating an Archetype Brand is not about forcing your self into a mould. It’s the opposite. It’s about embracing exactly who you really are.
When you utilise the magic of archetypes in your business brand, you tap into the collective sub-conscious. Something very powerful indeed…
Archetype is instantly recognisable. Intuitively. Instinctively. They find their way into ancient religions, myths, legends and fairy tales. They are every where. But how do you know?