I’ve just sat here for 15 minutes trying to uncover what it is that I am writing about today.

Here’s what that sounds like…

What should I write about? What can I write about?

What is the message that I need to communicate today?

What about business can I write about today?

Tell me. You tell me. No you tell me.

Hello. I’m writing but I’m not sure what to write about. Hello. Hello. Hello. Hello. Hello. What? Dammit.

Expanded question. What does my audience need to hear today? What can I write about that my audience needs to hear today?

What can I write about? What can I write about? What can I write about? What can I write about?

I’ve just sat here for 15 minutes trying to uncover what it is that I am writing about today…

That’s When I Realised…

The thing for me to write about today is how to figure out what to write about.

Sometimes I make my self laugh.

And so it flows.

For years I’ve fought against my own natural process of writing and creating.

Until recently I stumbled across someone else who seems to do it in a similar way. And it turns out there’s a tonne of people doing the same things. And it works.

Well, it’s always worked for me. Except I didn’t trust my self.

Because for so many years, the gurus and the experts kept telling me to do it differently.

And so I kept trying to squeeze my self and my writing into a box that it was never going to fit into.

The Gurus Say…

The gurus say…To create a Blog Calendar. An Editorial Calendar.

Months in advance. A year in advance. That makes you awesome!

Sit down and plan it out. Create a theme every month. Create a 3 part blog series.

How To’s… 3 Steps To…

If you’re stuck for ideas then just trawl the web and see what people are writing about. And then rehash it.

But plan it out.

And so I’d create these elaborate Editorial Calendars months in advance that just weren’t me.

I’d site down each week and force my self to write about whatever topic I’d scheduled. Cause the gurus said that;s what worked.

That just wasn’t relevant any more. It didn’t come easily. It just didn’t flow. Pumping out 500 words was a mission, let alone the 1200 or 1500 that the experts said was “optimum.”

So Block It…

Then I came across blocking. Which was the process of writing 4-6 blogs in a sitting.

Which only made the process 4-6 times as painful.

Why?

Because when I’d sat down to create my Blog Calendar, that’s where I’d been at that time.

That’s where my energy and my knowledge and my self was.

If I’d written them there and then, they probably would have worked.

But when I sat down a week, a month or 3 months later – the energy had totally shifted.

On many occasions, the topis I had selected was totally foreign.

Why?

Because I’m constantly working on my self – evolving who I am as a person and a being on this planet.

And when you are someone who is constantly evolving your self – you change. Your energy changes. Constantly.

So what was relevant a month ago, is no longer.

And that’s totally OK.

Writing My Way…

So finally something clicked and I decided to give my self permission to do things my way.

To create. To write. My way.

And here’s how that goes.

I open a new document and I start to write. Sometimes I already know what about. Sometimes it takes a while to flow.

But the minute I get out of my head, the words take on a life of their own. I’m not thinking them, or making them.

They spring onto the page. Out of my control. And I allow them to flow.

With no expectation. The topic unfolds.

Like today. The minute I stopped asking, it became obvious. Clear. Laughingly so.

And so I write. For as long as the words need to be.

And I never, ever need to edit. Cause it’s totally in flow.

And when the topic is a surprise I run with it any way.

That’s how my blogs, my newsletters unfold – how and what they need to be. For right now.

Sometime I write 3, sometime I write 1. Whatever comes.

And my gosh, writing your own way, is so much easier that trying to be like the gurus…

Writing Your Way…

So how do you figure out how to write and create your way?

Well, you figure out what works for you.

Try things out. Test different processes.

Most importantly, look at what you’ve done in the past and what actually works for YOU.

And replicate that. Over and over.

What time of day? Where do you go? How do you get started? How do you generate ideas?

And most of all…

What feels good? What’s easy?

What brings your words to life on the page?

Write like that.

Your way.

XO

Liz Watt

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