You’ve decided to start up a business. Or maybe it’s well underway.
You need a brand. A logo.
A website. A website name.
A business name.
Heck, what should it be?
What’s trending? What’s popular? What would “people” like?
What “Should” Your Brand Be?
Asking your self what “should” your brand be, and looking to external sources for answers is the wrong way to go.
Sure, you’ll create something.
Something popular. Trending.
You’ll make a brand. Decide on a business name, colours, font.
You might pay someone to do it. To create a logo. A professional. An expert.
But you don’t love it. It’s good but, it’s not… quite… right.
It’s popular. Trending. People will like it.
That’s what the expert says. So you go with it. THEY Should know. They’re an expert.
You go with it, but…
It’s Still Not… Quite…Right.
You’ve got a brand. A logo. Colours. Fonts.
They’re popular. Trending. People will like them.
But it still doesn’t feel right.
And you can’t quite put your finger on why.
The expert says you should love it. But you don’t. And you don’t know why.
You try. You push. You force. You do your best to make it work. But there’s still something missing.
What’s Missing Is You.
When you look to external influences to create your brand, you miss the most important part.
You miss YOU.
That little thing that feels missing. It’s not actually that little. Or insignificant.
It’s you. Who you are and what you stand for. Why you are doing this and what you have to say
You are the the essence of your brand.
No-one knows that as well as you do.
No-one will be able to define and capture and express that essence as well as you.
Start From The Inside Out
Stop focussing on external influences and start focussing on you.
Start by understanding who you are, what you stand for, what is your cause.
Know what people will learn when they listen to you.
Know what you have to offer and why you are here.
Understand your strengths, weaknesses, and characteristics.
Get to know the essence of you, and build your brand from there.
Your Brand is A Visual Expression of You
Who you really are is intangible. Complex. Layered.
Hard to put in words.
In many cases unknown. A mystery to be explored. Uncovered.
So many of us have spent our lives trying to hide from our selves. Perhaps scared to see what exists within.
But here’s the thing.
A real, connected, congruent, evolved brand is merely an extension of the very best of you.
It’s a visual representation of who you are and what you stand for.
That’s what people will connect with.
Not another popular, trending, fancy logo.
They connect with you. And how you express your self in your brand.
You’re what holds the key to your business brand success.
Not another expert, not a new logo.
It All Starts With You
Looking to the external world for answers is never going to feel quite right.
You’re kind of forcing something to be created out of nothing.
Starting with your self and defining your core essence gives you a clear, solid place to start.
And grow from there.
Defining you, plants the seed for your brand to grow and bloom – naturally, easily, organically.
Once the essence of you is defined, your brand can evolve and mature as you do.
The perfect partnership.
And no-one, no-one knows that better than you.